As a woman that has a financial and emotional investment in my cherished high heels, I had ruined one-too-many pairs of heels by nasty scratches to the back of the heel from sidewalks, grates and other hazards. I made up my mind to solve this problem. This led me on the quest to develop an effective and invisible heel protector, Just for KiiX. - Heather Bridgers, CEO
First, I want to thank you for visiting the Just for KiiX website. I welcome your comments and recommendations.
Like many women, I enjoy beautiful shoes. Each pair of high heels has its special story of discovery and selection. Then there are the sad stories of damaged heels from everyday encounters with common street and sidewalk hazards. Preventing these annoying and costly incidents and giving high heels a fighting chance became a personal goal. I wanted to find the very best solution. The product had to be virtually invisible and not alter the look of the shoe. It had to be durable to stand up to streets, curbs, escalators, and grates and work in all types of weather conditions. It had to be easy and quick to apply without glue or scissors. That way, if it became damaged it could be easily removed and a new one could be applied instantly.
To pursue this tall list of strict requirements I formed a team of expert technical advisors consisting of PhD level scientists and seasoned industry leaders in the academic and commercial arenas to identify highly durable, virtually invisible materials to be tested. I held candid, objective focus groups with women in the US and the UK. Their open feedback guided the exploration to produce Just For KiiX. For the past year a team of product testers have been wearing KiiX (their short form name) around cities across the US and abroad to validate that “they really work”. I also had lab testing done to ensure KiiX performed under extreme temperature, moisture/water conditions over time. KiiX passed with great reviews and I received many encouraging stories of how they saved heels from various nasty encounters. Then Just for KiiX was fully ready for customers and US patent pending and Trademarking.
Next I hit the road to showcase Just For KiiX at key fashion footwear events. Lots of highly favorable customer comments during exhibits at Moda in September 2012 and the Fashion Footwear Association of New York (FFANY) in November in New York and at the Magic Platform in Las Vega in February 2013. What was amazing and gratifying was the encouragement of other exhibitors as well as the buyers. These events were the launch points to bring Just for KiiX to discerning customers.
KiiX protects heels at a reasonable cost. And since KiiX are easily applied before damage occurs, you can save time and money with no trips to the shoe repair shop (and avoid the frustration and disappointment when you ruin a heel).
Now we can step into the future knowing our favorite shoes will stay looking great. I hope you will be delighted when you try KiiX for yourself. And I look forward to hearing from you.
Heather lives with her husband and two children in Raleigh. She is an attorney and was a partner at a large Raleigh law firm before starting her own law practice.